The Brand
BUILT FOR THE
NEXT GENERATION
Rich Gremlins isn't just a clothing brand. It's a movement for parents raising kids who move different — with confidence, creativity, and that unshakeable hustle.
Our Story
STARTED FROM
A REAL PLACE
Rich Gremlins was born out of a simple truth: kids deserve gear that matches their energy. Not watered-down adult fashion. Not generic cartoon prints. Real streetwear — designed with the same intention and craft you'd expect from the best adult brands, scaled down for the littlest ones.
We started with one collection, one idea, and a whole lot of belief that parents who grind deserve a brand that grinds just as hard for their kids. Every drop is intentional. Every colorway is chosen with care. Every graphic tells a story.
The name? Gremlins are mischievous, bold, and impossible to ignore — just like the kids we make clothes for. Add "Rich" and you've got the whole vibe: abundance, confidence, and that next-level energy from day one.
"Dress them like the icons they already are."
51+
Products
5
Collections
100%
Cotton
The Mission
WHAT R.I.C.H MEANS
Raising
Every piece we make is designed with intention — to raise kids who know their worth before the world tries to tell them otherwise.
Iconic
Iconic isn't something you become. It's something you are from day one. Our gear reflects that energy from the crib to the classroom.
Children
Kids are the whole point. Every stitch, every graphic, every colorway is built around them — their energy, their boldness, their future.
Hustle
Hustle isn't just a word — it's a mindset we pass down. We build clothes for kids whose parents are out here grinding and want their little ones to carry that same fire.
DRESS THEM
LIKE THEY'RE RICH
Because they already are. Shop the full collection and find the drop that matches your little one's energy.